At Lati Fashion®, we believe that intimates and loungewear should make you feel beautiful, comfortable, and confident. For over 10 years, we’ve designed luxurious lingerie, nightgowns, and loungewear using high quality fabrics and exquisite details to help women feel their best day or night.
Our Story
Lati Fashion® was founded in 2009 by sisters Lati and Ashi. Growing up, Lati and Ashi bonded over their shared love of fashion, often raiding each other’s closets and giving each other clothing consultations. When shopping for intimates and loungewear, the two sisters struggled to find options that were both elegant and comfortable.
After college, Lati and Ashi decided to go into business together to create the intimates and loungewear they wished they could find in stores. Lati brought her keen eye for design and passion for luxurious fabrics, while Ashi brought her business savvy and talent for creating beautiful, detailed accents.
In Lati and Ashi’s parents’ garage, Lati Fashion® was born. The sisters started off small, selling their designs at local boutiques. As word spread about their incredibly soft, high quality intimates and loungewear, Lati Fashion® gained a cult following. After being featured in a major fashion magazine in 2015, demand skyrocketed and Lati Fashion® expanded into a full clothing line sold online and in stores worldwide.
While we’ve grown over the years, our dedication to creating intimates and loungewear that fuse elegance, comfort, quality, and confidence has remained the same. We’re committed to giving all women luxurious pieces to make them look and feel their very best.
Our Values
At Lati Fashion®, we hold ourselves to the highest standards when it comes to our products and business practices. We want our customers to feel good wearing our intimates and loungewear, and also good about supporting our brand. Here are the values that guide every decision we make:
Quality Materials
We only use the finest fabrics like silk, satin, and modal in our designs. Our materials feel incredibly soft against the skin and stand up wash after wash. Our intricate lace accents are made from durable fabrics that maintain their beauty.
Flattering Fit
Our pieces are designed to drape beautifully on the body and provide coverage and support where needed. We test our fits on women of all body types to ensure our intimates and loungewear give women a flawless silhouette.
Ethical Production
We only work with manufacturers that provide fair wages and safe working conditions for employees. We regularly audit our supply chain to ensure ethical standards are upheld.
Inclusiveness
Our designs are created to make women of all backgrounds and identities feel sexy, elegant, and empowered. We embrace diversity in our models, campaigns, and staff, and are passionate about our products being accessible to all women.
Giving Back
We are dedicated to supporting women’s charities across the globe. Each year, we donate a portion of profits to organizations that help provide women with education, job training, healthcare, and more.
Sustainability
From our fabrics to our packaging, we aim to be eco-friendly in all aspects of our business. We use recycled and organic materials whenever possible and ensure our operations follow green practices.
Our Designs
At Lati Fashion®, our goal is to design intimates and loungewear that makes everyday feel extraordinary. Our pieces mix luxurious fabrics, elegant silhouettes, and exquisite details to provide women with comfort and confidence.
Lingerie
Our lingerie collections feature sensual fabrics like sheer lace, velvety soft satin, and lightweight mesh. We carry an array of bras, panties, teddys, corsets, and body suits with decadent accents like rhinestone straps, ribbon bows, and ruched panels. Our lingerie makes women feel alluring, sexy, and empowered.
Nightgowns
Escape into sweet dreams each night in our collection of opulent nightgowns. Made from buttery soft modal or flowy satin, our nightgowns caress the body with sublime comfort. Special details like crisscross backs, thigh high slits, and strappy open backs add alluring elegance.
Loungewear
Relax in absolute comfort with our loungewear pieces made for pampering. Our pajama sets, robes, kaftans, and slips envelop you in softness and style. We love feminine flourishes like lace trim, fluttery sleeves, and dainty embroidery.
Plus Size Offerings
We proudly offer extended size ranges in our lingerie, nightgowns, and loungewear so more women can experience our luxurious designs. Our pieces are crafted to be ultra-flattering for curvier figures.
Bridal Collection
Our bridal intimates and loungewear are specially designed with romance in mind. Our bridal corsets, bustiers, babydolls, and slips add a dose of honeymoon-worthy seduction, while our silk robes, pajama sets, and negligees create the perfect luxurious bridal trousseau.
Customer Experience
At Lati Fashion®, our customers are at the heart of what we do. We strive to offer an exceptional shopping experience from when you first discover us to when you open your delivery.
Personal Styling
Our team is available for one-on-one video consultations to help you find your perfect intimates and loungewear. We’ll provide tailored recommendations based on your needs and style preferences.
Free Exchanges
We want you to feel confident in what you purchase, so we offer free exchanges within 30 days if you need a different size or style. Returns and exchanges are always free.
Discreet Packaging
For privacy, your orders will arrive in discreet, elegant packaging with no labels indicating purchase details.
Reward Program
Join our rewards program for access to freebies, exclusive discounts, early sale access, and other special perks. The longer you shop with us, the more you’ll save!
Our main goal is to make lingerie, intimates, and loungewear shopping effortless and fun while helping you look and feel your absolute best. Please reach out any time if we can make your experience more enjoyable!
Our Story Continues…
We hope this provides you with an inside look into our story and values. Though Lati Fashion® has grown over the years, our commitment to bringing women luxurious, high quality intimates and loungewear has stayed consistent.
We look forward to continuing to spread our mission of helping women gain comfort, confidence, and beauty through our designs. Thank you for being part of our journey!
